Yahoo! Sports, TEN, Carmichael Lynch, and Subaru teamed up to create a six-part series of authentic compelling content using actual Subaru owners with the brand theme “love where it takes you”. Jodie was brought on to support with the development of the creative including talent, identify ideal locations, and source specialty crews that could work in extreme environments. With an “ICONOCLAST” type theme we took top athletes and teamed them up with writers and editors from the sport they participate in. Jodie wore many different hats on this project including managing pre production planning, budget, overall production calendar, identifying locations, talent, story producing, and overseeing post. The entire project was planed, shot, and delivered within a very tight six week turn around. The sports included highlining in Moab, back country skiing in Utah, Kayaking in Oregon, Mountain Biking in Laguna Beach, Stand Up Paddling in Arizona, and Surfing on the central coast.